How is corporate AI training priced?

In three main ways. Per cohort: a flat price for one cohort, however many learners it has; the most common model for in-house training. Per head: you pay by the number of people; common for public classes. Per programme: one price for a whole project with several cohorts and levels, plus follow-up. Actual prices vary widely with how deeply the content is adapted, the share of hands-on time and what is provided after training.

Is AI training better value priced per cohort or per head?

Per-head pricing is better value when you have only a few people, or they are spread across different departments. Per-cohort pricing is better value when the cohort is full (for example 20–30 people), because the cost per head keeps falling as the room fills. The point where one becomes cheaper than the other depends on each provider's price per cohort.

How many days ahead must we file the course with the Department of Skill Development for certification?

At least 30 days before the training, under the Skill Development Promotion Committee notice (in force 19 Aug 2025), when the organisation runs the training itself or hires a provider. So raise the course certification documents at the quote stage, not after the training ends.

How do you compare training quotes that look different?

First convert every quote into the same unit: the cost per learner per hour of real hands-on practice (not per hour in the room). Then add back what you cannot compare as a number: how closely the cases match real work, the instructor's experience in the same industry, and what happens after training.

Roughly how much does corporate AI training cost?

There is no standard price that fits every organisation. Price ranges vary widely with the number of cohorts, the length, how deeply the content is adapted, the learner level, onsite or online delivery, and what is provided after training. A more accurate approach than asking for a standard price is to send your real scope for a quote, then compare quotes on the cost per learner per hour of real hands-on practice. One reference point is TRAINIAC's own fee: From THB 60,000 per full day (six hours, 09:00–16:00) onsite in Bangkok, and from THB 30,000 for a half day, before VAT.

Corporate AI training cost in Thailand: how to compare quotes

Q: Can corporate AI training costs be deducted at 200% for tax?

Yes. Under Royal Decree No. 437 (B.E. 2548), companies and juristic partnerships in Thailand can deduct 200% of employee training costs when the course is certified by the Department of Skill Development. For example, on a training cost of THB 100,000, a company paying 20% corporate income tax pays THB 40,000 less tax, so the net cost falls to about THB 60,000.

TL;DR Corporate AI training is priced per cohort, per head or per programme. To compare quotes that look different, convert each into cost per learner per hour of real hands-on practice. Inside: pricing models, price factors, seven items a quote needs, the 200% tax deduction with sources, and FAQs.

Corporate AI training is priced in three main ways: per cohort, per head and per programme. Quotes from two or three providers often differ so much that you cannot compare them. That is because each provider counts differently and includes different things after the training. The fair way to compare is to convert every quote into one unit: the cost per learner per hour of real hands-on practice. This article explains each pricing structure, the factors that move the price, what a quote should include, the 200% tax deduction with a worked example, and common questions.

This article covers pricing structures and the factors that move the price. It does not give a standard market price, because price ranges vary widely with scope. If you need to plan the budget for the whole organisation first, see how to plan an AI training budget (in Thai).

Three pricing structures

Most quotes you receive use one of these three. Knowing how each one works makes comparison faster.

Model	How it is charged	Best when	Watch out for
Per cohort	A flat price for one training cohort, whether it has 20 or 30 learners	In-house training with a full cohort	With fewer learners, the cost per head rises
Per head	You pay by the number of people	Only a few people, or staff sent to a public class	Gets expensive quickly as numbers grow
Per programme	One price for a whole project with several cohorts, several levels and follow-up	Training is planned for the full year, not as a one-off	Check clearly what is and is not included

Common pricing structures for corporate AI training · actual price ranges vary widely with scope

What makes prices differ

A different price usually reflects a different scope, not a different margin. There are six main factors.

How deeply the content is adapted. An off-the-shelf course with the same slides everywhere costs less than one where the instructor studies the team's work and builds cases from it. The results differ a lot as well.
Share of hands-on time. A room where learners do the work, with someone checking each person's work, needs more teaching assistants than a lecture-only room.
Length and number of cohorts. Half a day, a full day or several days, and how many cohorts you need to keep each room a suitable size.
Learner level. Executive programmes are usually shorter but cost more per hour, because they need an instructor who can talk at the level where decisions are made (how they differ (in Thai)).
Onsite or online. Onsite training adds travel and venue costs. Outside Bangkok, this shows in the price.
What you get after training. Documents, a library of prompts that work in practice, a channel for questions after training, and scheduled follow-ups are real costs for the provider.

What a quote should include

A quote you can compare should state at least these seven things. If one is missing, ask before you compare.

The content scope, and what learners will be able to do at the end
The number of hours, the number of cohorts and the learners per cohort that the price covers
The split between lecture time and hands-on time
Who teaches, and how many teaching assistants there are
What you receive after training: documents, files and a channel for questions
Follow-up after training: whether there is any, and how many times
What the price excludes, such as travel, venue and tool licences

The last item matters most when you compare. Enterprise tool licences are a cost the organisation pays itself. They are not part of a training provider's quote.

How to compare two providers whose offers differ

First convert every quote into the same unit: the cost per learner per hour of real hands-on practice. Do not use the cost per hour in the room. A room with three hours of lecture and half an hour of practice gives very different results from a room with two hours of practice, even at the same price.

Then add back what you cannot compare as a number: how closely the cases match the team's real work, the instructor's experience in the same industry, and what happens after training. A cheaper provider with nothing to support you after training day often turns out to be wasted spend, because people stop using the tools within a month.

Training costs deductible at 200%

Companies and juristic partnerships in Thailand can deduct 200% of employee training costs under Royal Decree No. 437 (B.E. 2548) (The Revenue Department (กรมสรรพากร)) when the course is certified by the Department of Skill Development (กรมพัฒนาฝีมือแรงงาน). For example, a training cost of THB 100,000 can be deducted as THB 200,000 of expenses. A company that pays corporate income tax at 20% therefore pays THB 40,000 less tax, instead of THB 20,000. The net cost of the training falls to THB 60,000.

The condition most often missed is timing. HR must file the course for certification at least 30 days before the training (Department of Skill Development notice). So raise it at the quote stage, not after the training ends. The full steps, the forms to file and the costs that count are in our guide to the 200% deduction for employee training (in Thai).

Questions to ask a provider before you sign

If there are fewer or more learners than stated, how does the price change?
Where do the practice cases come from, and can we send real work for you to adapt them?
If we need to move the date, what are the terms?
What continues after training, and does it cost extra?
What documents can you provide for our procurement team?
Can you prepare the course documents and trainer profiles we need to file for the 200% tax deduction?

Sources

The 200% deduction is based on Royal Decree No. 437 (B.E. 2548) from The Revenue Department. The 30-day filing lead time comes from the Skill Development Promotion Committee notice (in force 19 Aug 2025) from the Department of Skill Development. The tax figures are a worked example. Check your organisation's case with your accountant or tax adviser.