Course · Generative Engine Optimization (GEO) for Business

GEO Training: Get AI to Recommend Your Business

Each month more customers ask AI before they search the web. This course shows what AI uses to decide whom to recommend, then how to adjust your website, content and business identity so that you are the answer. The marketing team can do the work itself.

Level
Intermediate
Length
1 day
Hours
09:00–16:00
Tools
Claude · Microsoft Copilot · ChatGPT · Gemini
Format
Onsite or online, hands-on

This course runs in-house at your organisation, taught in English or Thai, with cases and exercises rebuilt from the work of the department taking it.

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What you will be able to do

  • Explain how GEO differs from SEO, and which signals AI uses to pick content for its answers
  • Check how well AI can see and knows your business today
  • Write pages and content that AI can quote a whole paragraph from in its answers
  • Make your structured data and business identity consistent everywhere
  • Plan the off-site mentions that AI uses to judge who is credible

One-day schedule

09:00–16:00 · topics, cases and exercises can be adapted to your organisation’s work

  1. 09:00–10:30

    How AI answers customers' questions

    • What AI bases its choice of sources on
    • How GEO differs from SEO
    • Whose index each AI searches

    ActivityAsk AI the questions customers really ask about your own business

  2. 10:30–10:45

    Break

  3. 10:45–12:00

    Checking where you stand today

    • Does AI know you, and what does it say about you?
    • A set of measurement questions to reuse every month
    • Finding gaps from the competitors AI recommends

    ActivityBuild a set of 10 measurement questions and record the baseline

  4. 12:00–13:00

    Lunch

  5. 13:00–14:30

    Writing content AI can quote in its answers

    • An opening paragraph that gives a complete answer on its own
    • Evidence with dates and sources
    • Tables, FAQs and pages that answer a single question as well as possible

    ActivityRework one real page of your business, then test it with AI

  6. 14:30–14:45

    Break

  7. 14:45–16:00

    A machine-readable identity and mentions off-site

    • Structured data, and keeping business information consistent everywhere
    • Media, reviews, directories and communities
    • A monthly measurement plan with the same set of questions

    ActivityPlan 30 days of off-site mentions, and make a checklist to hand to whoever looks after the website

Frequently asked questions

Do we need a technical team?
Mostly not. The marketing or content team can do the work itself. Only the structured data may need handing to whoever looks after the website, and the course gives you a checklist to hand over straight away.
How quickly will we see results?
You can check where you stand and adjust your main pages in the first week. But AI updates what it knows about a business on its own cycle, so measure again every month with the same set of questions.

Contact

Talk to us about training your team

Send a rough brief — how many people, which functions, and what they should be able to do afterwards — and we reply with a format and a quotation. We correspond in English or Thai; quotations and documents are issued by Trainiac Co., Ltd. for your procurement process.

Email
hello@trainiac.ai
Phone
061-894-0404
LINE Official Account
@trainiac
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